Sony has announced three (count 'em ) new series of SD cards , giving amateurs , pros , and prosumers
alike even more choices on where to stick their pics . First up is the budget Essential Series in 2 , 4 , and
8 GB capacities , offering Class 4 (4 MB / s) speeds and little else . Next up is the similarly Class 4
Experience Series , which adds 16 and 32 GB models to the list . Finally is the full -bore, Class 10 Expert
Series in 8 , 16, and 32 GB capacities . This is obviously your choice for high bitrate HD recording (hello
PMW - F3 ), but any should do just fine for taking pictures . All come with a handy "memo space " for
those with petite handwriting and ultra- fine point pens , and all ship in January, but, alas, none have
been assigned MSRPs just yet. Now , who said Sony doesn' t like industry -standard formats ?
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Sony has expanded its family of premium- quality memory cards to meet the growing needs
of today' s digital imaging users .
There' s now a choice of three SDHC card ranges by Sony . The perfect partner for your Cyber -
shot ™ , Handycam ®, α NEX or DSLR camera , they 're also a great match for SD / SDHC-compatible
cameras, camcorders and devices from all manufacturers . The affordable Essential Series and
value - added Experience Series are joined by the flagship Expert Series for photo users who
demand class - leading capacity and transfer speeds .
The new family of SD memory cards by Sony reflects ever- increasing resolution and performance
of today 's digital cameras and Full HD camcorders . Innovations like high -speed burst shooting , 3 D
and Sweep Panorama by Sony are all driving demand for higher media capacities and faster
transfer rates. Reflecting this trend , Sony now offers a choice
of SD cards to suit every need – from casual photography to the most data- intensive imaging
applications .
All new SD cards by Sony are attractively presented with environmentally- friendly new eco
packaging . There's also a handy memo space on each card for handwritten titles and other notes.
High performance Expert Series : up to 22MB / s (Class 10 ) SDHC card , available in 8 GB, 16GB &
32 GB capacities
The brand new EXPERT Series of high - speed SD cards is ideal for memory - hungry applications,
from Full HD video to continuous burst shooting and 3 D imaging. Supporting super- fast data
transfer speeds up to 22MB / s, the SF- 32NX/ 16 NX/ 8 NX is a no -compromise solution for storing and
sharing high - resolution video and still images captured with your DSLR camera , compact system
camera or Full HD camcorder .
Value- added Experience Series : up to 15MB / s ( Class 4 ) SDHC card, available in 2 GB, 4 GB, 8 GB,
16 GB & 32GB capacities
Available in capacities from 2 GB up to 32GB , the versatile EXPERIENCE Series of SD cards copes
effortlessly with a wide range of imaging applications. Supporting data transfer speeds up to
15 MB / s, it's a perfect choice for shooting stills and Full HD video with your DSLR camera or
camcorder .
Entry -level Essential Series : (Class 4 ) SDHC card , available in 2 GB, 4 GB & 8 GB capacities
Offering excellent value, the general purpose ESSENTIAL Series of SD memory cards is an essential
add -on for boosting the storage capacity of your entry -level digital camera or camcorder . It 's also
a convenient choice for storing and transferring digital music and gaming data.
Reflecting the needs of today 's digital imaging customers, Sony now offers a complete photo
solution that teams high -quality storage media with powerful, easy-to -use software and utilities.
Offered free to Experience and Expert Series card owners , two valuable applications enhance
storage , sharing and enjoyment of your digital images and video clips .
File Rescue HD* software – now with world -first AVCHD video file support
From accidentally -deleted folders to disconnected transfer cables , camera users everywhere know
the frustration of lost, damaged or erased image files .
Now help is at hand if you think you've said goodbye to precious photos and video clips from your
digital camera or camcorder – whether it's from Sony or another manufacturer . Available as a free
download for customers of EXPERT and EXPERIENCE series SD cards , new File Rescue Version HD
can recover as many as 90 %** of mistakenly deleted image files. In a world first by Sony , this
easy- to - use file recovery software can now retrieve AVCHD movies recorded with any brand of
camera / camcorder alongside JPEG, MPEG - 1 and MP 4 files.
x - Pict Story ™ software for Memory Card
Also available as a free software download for Experience and Expert Series card owners , new x -
Pict Story ™ software by Sony brings your collection of digital images to life .
This easy- to - use package combines your favourite photos and music with beautiful visual effects
and transitions to create professional -looking presentations, with no special skills needed.
Integration with Picture Motion Browser software by Sony makes it quick and easy to upload
slideshows to sharing sites like YouTube ™ or Facebook™ with a few clicks .
In addition to the current Experience Series , the new range of Expert and Experience Series SDHC
removable memory cards by Sony are available from January 2011 .
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